Like it or not, Facebook has become a hotbed for memes and humorous content. Institutionalize bi-monthly 1:1 meetings between employees and direct managers. 2. about 9 months ago . 1 was here. If you look at the top brands on Facebook, you’ll notice that they’re consistently posting and interacting with followers. This is a good look from a branding perspective and also encourages more interaction among fans in the future. In similar manner, turn to the tools and resources you already have to reach your employees, create an agenda tailored to their needs, and increase engagement opportunities. “No matter the format, they can be so incredibly valuable for bringing employees along on a journey,” says Leah Truitt, customer success manager at Workplace from Facebook. Do Not Sell My Personal Information. Data shows 70% of people use social media at work. … Also, the lighting. We started to think about ourselves as producing something akin to “Shark Week,” where there was a central theme, but there different “TV show franchises” that would talk in different ways, but would all ladder up to that central theme. First, you, as a manager, are responsible for the engagement of your team members. Out of the 500 companies surveyed, those with the highest employee satisfaction and … We had entertainment that broke things up … We told personal stories that were relevant and inspiring to people, as well as those business stories that focused more on the priorities we have as a company and the way forward for the following year. But maybe you just need to boost motivation, morale and workforce engagement as this crazy year (finally!) They encourage brands to post videos — rather than share video URLs — to drive discussion among their followers. People overwhelmingly want to interact with brands, which is the reason why so many businesses that reply to comments score more interactions. Long story short, if you’re not using employee advocacy, you’re missing out on easy engagement on Facebook. Have you noticed your Facebook engagement has been on a downward spiral lately? After several years in private beta , the company’s Slack and Yammer competitor is now known simply as “Workplace,” and is available to companies, non-profits and educational institutions of any size. When leaning into video content, make sure what you record will be relevant for employees tuning in after the event to watch—aiming for timely angles on evergreen topics. Facebook can cause blurred lines and bruised morale in the workplace. Rather than treat that post as an anomaly, you should instead take steps to recreate the same social magic again. “However, companies looking to change their employee behaviour and fix engagement issues will be sorely disappointed if they see Facebook At Work as the silver bullet. 6 comms pros share their views, Survey: Majority of employees support mandatory vaccination as a condition for returning to work, How internal communicators can help bolster corporate recruiting, 6 ways internal communicators can spark employee development and growth in 2021, Let’s take a deep-dive into internal business jargon that change agents and communicators should not run up the flagpole in 2021. Company All-hands. On the flip side, dead pages are the ones that simply parrot their own content and make no effort to, well, engage. You can see my face way more clearly than at a live event, so being expressive. So if you want to improve Facebook engagement, get visual. With the help of the chart below and analyzing your past post engagement, you can zero in on a schedule that makes sense. Gallup reported that only 36% of employees are currently engaged at work, with 14% reporting they’re actively disengaged during COVID-19. Implement a performance tracking or goal management software. Employee Engagement Group. Sometimes the key to increasing Facebook engagement is to look inward. Interested Invite Share. This might seem a bit backward but it speaks to the importance of timing your posts to perfection. Highly engaged employees show an increased amount of time and dedication towards their role &job responsibilities.Engaged employees are as good as a handful of happy-loyal customers. However, the type of images you post make a massive difference in terms of performance. Should you exclusively post content related to sandwiches? Check out how Hubspot put out an awesome video on Marvel’s marketing strategy to coincide with the release of The Avengers: Infinity War. Employee Engagement Lead is on Facebook. The benefits of advocacy go way beyond just reaching more people. For Truitt’s Transform event, that meant shortening agenda to 90 minutes and cutting down the content. We want to hear from you, though. Financial services CHROs are less focused on the employee experience, which hurts engagement; Can technology make employees happier and more productive? | Employee Engagement Mergers are often driven for the wrong reason: Fear. 6 Facebook Employee engagement manager jobs. Taking advantage of the growing trend of video content is an effective way to capture and keep employees’ attention. It’s easy, familiar, and most employees have used it in their personal lives for years. They might like you, but that doesn’t mean they only want to hear about you all day long. Also, Employee Engagement was number one among the major challenges that professionals face in improving safety. After all, employee engagement is the key to your business’ success and these inspirational employee engagement quotes will certainly help you in creating a team of highly motivated, fulfilled and invested workforce. After all, your business’ blog is about so much more than SEO. 1.1K likes. This article is in partnership with Workplace from Facebook. Facebook isn’t shy about how much they love video content on their platform. By crafting your posts this way, you automatically set them up for more Facebook engagement. River Country Chamber of Commerce of Newaygo County. HR managers can agree that employee engagement and retention are at the top of their priority list. Hopefully this blog gave you a head start on tackling the sixth element, and some ideas on how to boost employee engagement along the way. These pieces of engagement serve as valuable data points for the type of content that people actually want to see. Binders, Inc. has entered a partnership to deliver effective, corporate-wide digital employee engagement. Either way, you should have a pulse on your top-performing content instead of playing guessing games. Learn More What makes our approach to employee engagement different? Sure getting impressions is nice, but what you really want is for people to read the articles and engage. The best part is employees are ready and willing to share your content. Feb 10, 2019 - Explore Kristy Reed's board "Facebook engagement posts", followed by 1675 people on Pinterest. | After all, it’s the social network, not the stock photo network. We’ve rounded up some of their top tips to improve how you attract, train and retain talent. Learn more: Why Comms Leaders Must Prioritize Two-Way Internal Communication to Address the Employee Engagement Crisis. Consider the following bite-sized post types we see all the time such as: Seriously, though. There was also an unexpected benefit. You will get better results faster by building the emotional commitment of your Bystanders and the intellectual understanding of those Loose Cannons. For example, Facebook’s employee communications vision leans on the premise that happy employees help to make happy customers—which then, in turn, creates a happy organization. Learn more: Why Comms Leaders Must Prioritize Two-Way Internal Communication to Address the Employee Engagement Crisis. To meet these challenges, employers need to find ways to support, recognize and provide feedback to employees, while employees need to be able to collaborate as easily as possible. Below we’ve outlined 10 strategies to do exactly that. Besides, filling your feed with a variety of content will always keep your followers looking forward to what’s next. Employee Engagement Facebook’s private social networks for companies officially launches this week. Given that people respect a social response within four hours of commenting, timely responses are a game-changer. Period. In pursuit of communication. “These are not skills that speakers need for being on screen.”. your employees) than from a brand. They were also encouraged to share a photo of what their workplace looks like during COVID-19. Infographics and shocking statistics are prime for discussion and debate, both of which are huge pieces of Facebook engagement. Brent Barnhart is a professional writer and content critic. With over 88% of Telenor’s employees using Workplace by Facebook, connectivity and collaboration has greatly improved. Brent Barnhart. Lower organic reach means brands will likely have to spend more money on Facebook Ads to get their content in front of their target audience. Employee Engagement Achieve your goal of a highly engaged team that is more productive, delivers superior customer service, and drives improved business results. Through Bambu, you can even add suggested text for your team to use in their Facebook post which makes it super simple for them to just find the content they want to share and publish. Encouraging comments, debate and discussion are a-okay, just don’t beg for them. “There are also incredible upsides and opportunities that come from virtual events that you didn’t necessarily have when you were doing in-person events,” says Truitt. Facebook provides you with the metrics but it doesn’t calculate the Engagement Rate. Download the Sprout Social app for IOS Devices in the Apple App store. 4. Join Facebook to connect with Employee Engagement Lead and others you may know. Members of Forbes Human Resources Council are experts at improving employee engagement. According to this article via Social Bakers, photos make up 93% of the most engaging posts on Facebook. The answer might very well surprise you. Download the Sprout Social app for Android in the Google Play Store. Mission & Purpose. And yes, there are data-driven best times to post on social media which can clue you in on what your posting calendar should look like. That’s why you should translate what’s performing well on Facebook to your own content on-site. Perhaps it was an epic case study. You can start implementing these tips into your Facebook strategy ASAP without lifting a finger. Institutionalize formal communications training for managers. Supporting local charities is a great way to inspire your employees and can also be a great idea for a team event. See more of Employee Engagement on Facebook Then, all they have to do is log into their dashboard and they can share the content to their personal Facebook page. After several years in private beta , the company’s Slack and Yammer competitor is now known simply as “Workplace,” and is available to companies, non-profits and educational institutions of any size. Instead, brands should upload and publish videos within their Facebook posts whenever possible. Here’s some food for thought: your Facebook content isn’t all about you. Facebook is asking brands to rethink how they earn likes, comments and shares on their posts. Search job openings, see if they fit - company salaries, reviews, and more posted by Facebook employees. “I’ve seen first-hand what the right company culture can do for staff moral and employee engagement and when you get it right, staff retention rates can go through the roof,” she adds. Maybe it was an unexpected meme. This can foster a sense of ownership in operations — a power move for engagement. Employee engagement is one of the best indicators for organizational success. Supporting local charities is a great way to inspire your employees and can also be … And this all serves as a reminder that winning interactions on Facebook doesn’t have to be complicated. When employees … Summary. And that’s exactly why brands need an explicit Facebook engagement strategy if they still want that sweet, sweet organic reach. As noted, Facebook is trying to lead brands away from excessive “TAG YOUR FRIENDS!” or “SMASH THAT LIKE BUTTON IF YOU…” posts. As soon as your content starts to feel repetitive or stale, your audience will tune out. What do you see the best brands on Facebook do to win comments and shares? They feel heard. Facebook is seeking to fill the position of Director, Benefits Strategy & Employee Engagement. So if you’ve positioned your company as a transparent, super-responsive, collaborative environment that Gen Y-ers, in particular, are attracted to , you need to back this up. You don’t need to abandon your current Facebook page or start over from scratch, either. Overall engagement automatically improves when employees directly communicate with team members and superiors. If nothing else, taking the time to reply to fans shows that you’re listening to them. From Potential to Performance. Leverage your tools to build community. #1 Distinguish lagging motivation from true burnout . People are 16x more likely to read a post from a friend (i.e. Written byby COINBASE: A Forward Thinking Startup Consider internal events as an extension of the employee experience and a tool to delivering the support your workforces needs now more than ever. Here’s an opportunity for you to segment your employees, and communicate based on engagement levels. Again, your fans’ activity is key to understand what to post. 1. Thursday, December 26, 2019 at 12:00 AM – 12:00 PM EST. Enter the email you used in your Ragan store purchase. Facebook successfully uses L&D to create a culture that puts people first, and fosters employee engagement, collaborative relationships and continual learning. Considering the agenda as though they were employees attending enabled them to select the most important and compelling content that would encourage engagement. Instead, brands should strive to show the personality behind their business. Here are the top 9 questions to include in your surveys: Employee Engagement; Mergers are often driven for the wrong reason: Fear. It really felt like people were watching this together and interacting with the content itself. Doing so provides your fans with a voice and reminds them that they want to hear from you. Likes, shares and comments aren’t just vanity metrics. A tool like Workplace by Facebook is ideal for supporting engagement by helping people connect, discuss common interests, share ideas and discover new ways of working together. Join 70,000+ professionals and become a better social media marketer. Employee engagement is holistic and involves the employee as a complete person, not just a professional function. Copyright 2021 Lawrence Ragan Communications, Inc. What Communicators Need to Know about the COVID-19 Vaccine, What are the key skillsets for internal communicators in 2021 and beyond? “We wanted to make sure that people weren’t overwhelmed by the content,” Baker says. Each year, companies are spending nearly three-quarters of a billion dollars in an effort to improve employee engagement, yet you’ll get wildly inconsistent answers if you ask managers what that means. “At a live event, you’re thinking about movement on the stage, you’re thinking about projection,” Baker says. Images containing striking colors and stunning landscapes typically do well, as evidenced by brands like GoPro who kill it with their photo content. The buck stops with you. By EEngagement On Sunday, 12/5, 60 minutes interviewed Mark Zuckerberg, Co-Founder of Facebook. Collaboration is one of the most important aspects for any good businesses to focus on improving. 3. And then thinking about how [you’re] setting up the session and the script writing and the content [you’re] supplying to add in the other details—the images, the videos, the AR [filters]—in a way that will help the audience better understand the story. This is concerning to any internal or employee communicator, but it has serious business implications as well. An employee engagement platform can bring new hires up to speed much faster by immersing them in the company and giving them an overview of what’s going on from day one. If you’re working a standard 40-hour workweek, this represents about a quarter (25%) of your entire week. And that’s exactly why brands need an explicit Facebook engagement strategy if they still want that sweet, sweet organic reach. Not just “likes” or “shares,” but the comment sections blew up—and people had threads within threads about a certain part of the episode or [giving a colleague a shout-out]. Remember: there’s a good chance you’re dealing with scrollers and mobile users. Nicole Vendetti, event marketer on Facebook’s global event programs team, and Keith Baker, thought leadership lead on Facebook’s global industry marketing team, were also able to transform Facebook’s annual Global Media Summit. | “They feel listened to. Here are a few examples. 45 Facebook Post Ideas That Generate High Engagement. When Facebook announced they’d be showing users fewer posts from brands, marketers were understandably upset. Employee Engagement; 1. There’s a reason why photos “in the wild” are so popular from big brands, as are stories from employees. As we’ve seen, do it well and employee engagement can have a major impact on your companies profit. If you don’t have time to respond to each and every inbound message you can create a Facebook Chatbot to do so for you! When you conduct those annual surveys, remember to include action plans for following up with employees. They feel connected.”. For example, Facebook’s employee communications vision leans on the premise that happy employees help to make happy customers—which then, in turn, creates a happy organization. Many budding businesses make the mistake of relying on stock photos or images pulled from elsewhere rather than creating their own content. 357 likes. Filed Under: News Tagged With: Employee Engagement, employee engagement group, facebook, social media. document.getElementById("comment").setAttribute( "id", "ae659b3202e41d5b8788df352b5884d9" );document.getElementById("b1aae4d9ef").setAttribute( "id", "comment" ); Sign up to receive the latest articles from Ragan.com directly in your inbox. Facebook and employee engagement For all the good social media networking sites have brought - putting old friends back in touch, allowing people to stay in touch with friends and family across the world, promoting good causes, and so on - with the massive changes that take place as a result, there are bound to be some concerns. Here is his insight into these factors: There is plenty of evidence to support the impact of employee engagement on the bottom line. Community Strength Employee engagement is strongly correlated to the strength of an individual’s interpersonal relationships on your team. Don’t focus on the Weak Links. Encourage collaboration. Today the Marion County Humane Society stopped by to pick up the 50 + pet item donations and also the $225.52 we raised for them during our Penny Wars contest.Our employees LOVE animals! You don’t need to abandon your current Facebook page or start over from scratch, either. Book. 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Social, Inc. all Rights Reserved degrees of agreement and disagreement direct managers | do not Sell personal. Long story short, if you ’ re missing out on easy engagement on Facebook connectivity. ” Baker says, get visual have a major impact on your team members not going to drive among! Can also be a great idea for a team event: employee engagement at Facebook that... Content, you should instead take steps to recreate the same social magic again segmenting your employee! Have become an expectation in today ’ s why you should have a major impact on your companies.... Businesses to focus on improving segment your employees, celebrate their achievements, and use a combination of internal external! That people weren ’ t tuned in—or worse, are responsible for the reason! And retention are at the best‑performing companies, according to this article is in partnership Workplace. Guide them to brainstorm new ideas enter the email you used in your inbox weekly it Twitter... 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