Read along, email it to yourself or bookmark it for later, or jump to the section that interests you most. For this, it’s best to go directly to the source: Facebook itself has information on how to set up your business’s Facebook Page, including a video tutorial. We get this question a lot: How often should you post to Facebook? Now that you know all the different types of Facebook posts, let’s customize how they appear on your Page. To build a successful Facebook marketing strategy, you’ll first need a comprehensive understanding of your audience. You shouldn’t share every blog post you create, but instead, pick those you know will resonate with your Facebook audience and hopefully get shared by your followers. Facebook and HubSpot teamed up for a video series on how to grow your audience faster than ever using Facebook ads. If you have a Facebook personal profile, you’ve probably used Messenger to chat with friends either on your desktop or mobile. At the top, you’ll find a graph of when your fans are online. Unfortunately, the overwhelming nature of Facebook advertising prevents many from even trying it out. Posting an image is always a great choice, especially since Facebook posts with images see 2.3X more engagement than those without visuals and account for 87% of total interactions. This step-by-step training guide will take you by the hand and teach you how to create high converting Facebook marketing campaigns to boost leads, sales and profits. If you’ve ever been on your phone and clicked on an intriguing headline just to have the Facebook app completely freeze, you know how frustrating it can be to load mobile content. As you brainstorm videos for Facebook, make the beginning as visually compelling as possible to encourage the user to view the full video. Ecommerce businesses can do likewise. But don’t be afraid to show a bit of your brand’s personality! Facebook for Business provides the latest news, tips & best practices to help you meet your business goals. So, how do you use Facebook to benefit your business? By Business Type. Facebook Pages are the gateway for businesses to market to this holy grail of users. The official dimensions of a cover photo are 851 x 315 pixels. Marketing on Facebook Marketing goals Facebook Pages Facebook ads Facebook Stories Creative inspiration Measurement. See how Facebook Marketing Partners can help unlock the full potential of your business through specialist partners, providing expertise with engaged audiences, advertising and online selling. However, for the purposes of illustrating some of the things you could create, we’ll stick with the hair salon example. Should you create content first, or try to find an audience? For example, you could post: You don’t want every piece of content you post to be lead generation, but experiment with a content mix that works for your business. Facebook's a platform that has all sorts of really personal information on people.". A Facebook for Business oldalain értesülhetsz a legújabb hírekről, hirdetési tippeket kaphatsz, valamint bevált gyakorlatokat és esettanulmányokat olvashatsz, hogy könnyebben elérhesd hirdetési céljaidat a Facebook segítségével. Over time, the lack of likes and comments on your posts (due to unengaged or fake fans) compared to the number of Page likes you have could prevent your content from being seen. We’ll start with promoting your Page on Facebook and then through your other marketing assets. You can also add it to a playlist. Keep tabs on this chart not simply to track your results, but also to learn what types of posts your audience tends to engage with. Easily write a business plan, secure funding, and gain insights. You’ve probably done a lot of this legwork already during the startup process, but make sure to revisit it before you continue. Have you ever noticed some Pages have a green badge saying they’re “very responsive to messages”? Now that we’ve covered how not to get likes, let talk about how to get them — the right way. At least for now, Facebook Reactions are counted the same as likes. As with how often to post on Facebook, when to post on Facebook will, to an extent, vary based on your audience. You use your Facebook username and password to sign into Business Manager. You have to be deliberate. Buyer personas are fictional, generalized representations of your ideal customer that help you to better understand your (real) target audience. Your top focus could be launching new products, building awareness, driving sales, or collecting leads. You can choose to use Facebook's default tabs, or you can add additional ones. However, you may want to hold off on paid promotion until you’ve built up the content on your Facebook Page a bit more. To continue our hair salon example from earlier, perhaps the salon might reach out to a boutique down the block with a similar clientele base. 2,623 talking about this. In this section, we’ll give you some practical strategies to get Facebook Page likes from the moment your Page goes live and how to grow that demand into the future. In the “Placements” section, keep the “Automatic Placements (Recommended)” selected. In fact, according to Crystal King, Social Media Professor for HubSpot Academy, "The cool thing about Facebook is that you can get really detailed. Spammy Facebook marketing does more harm than good. Once you’ve found a business to partner with, you can develop a cross promotion strategy. You can then make your targeting more specific in the detailed targeting box. How much should I spend? Then use the two arrows in the upper right corner to determine if you want to change the camera view to the selfie view or vice versa. Build Brand AwarenessPromote Your Local BusinessGrow Online Sales Promote Your App Generate Leads Measure and Optimize Ads Retarget Existing Customers View All Goals. Globally, the average user spends almost an hour per day on Facebook. Then click on“Page Roles” in the left navigation bar. However, if you follow these steps, track where you are successful (or not), and adjust your plan accordingly, you’ll have a Facebook marketing strategy that brings in customers and helps establish a strong social media presence for your brand. Premium plans, Connect your favorite apps to HubSpot. In fact, you’ll be joining 70 million businesses worldwide who already market via Facebook Page — a number that's jumped by 1 million in the last few years. how to set up your business’s Facebook Page, Optimize your cover photo with a call-to-action. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the adult population. Via “A content calendar is the most effective way to maximize your efforts while minimizing the time spent on Facebook marketing,” said Dan Towers, senior manager of digital marketing at marketing and advertising firm Arcane. The last step on the welcome menu is to create a username for your Page. In April 2016, Facebook announced the launch of its Messenger Platform — a service that enables any business to build a bot through Facebook Messenger. See how other companies in your industry used Facebook marketing solutions to achieve their business goals. Pages look similar to profile pages but show specific information only applicable to businesses, organizations, and causes. Often, the best cover photos are the ones that use negative space to their advantage. Fill your description with searchable information, but don’t overstuff it with keywords. Whereas you connect with a profile by adding them as a friend, you connect with a business Facebook Page by “liking” it and becoming a fan. Now, ads with higher amounts of text will receive less or no delivery at all. If you have the “Engagement Rate” view selected, you may spot a high performing organic post. Create an Ad Create a Page. Here you can see how many likes you gained or lost each day. Facebook automatically pulls this in to describe your link. Solutions. See how over 2 million businesses connect with people’s passions using Instagram business. One of the top benefits of having a Facebook Page for your business is the ability to attract an audience you might not have been able to reach with a traditional website. Many businesses choose to use their logo as a profile photo. But that also means you need to designate who has what levels of editing access. For the purpose of this introduction, let’s say we’re a “Business or Brand.” We’ll create a Page for a (completely fictitious) company called Boston Coat Company and categorize it as a Retail Company. Here’s how to make sure your existing customers interact with your new Facebook Page. You can also create a custom app via the Facebook Developer portal. Learn about Facebook & Instagram advertising for your market. This section will be broken down into a few different subsections, as there is a lot to cover here. How often should you post? This tactic is fairly intuitive, but it’s an important one. First, check out the “Likes” tab. Once you select an objective for your campaign, Facebook will walk you through a few steps to define the audience, budget, and schedule for your ad set. Throughout the process of establishing your Facebook marketing campaign, be aware that you can’t just set it and forget it. Before we dive in, let’s get one thing out of the way. Discover case studies of small businesses who used Facebook advertising to grow their business. This means getting a sense of what metrics you’d like to track for your Facebook marketing campaign (are you focusing on increasing followers? However, if you’re a business looking to establish your presence on the social network, you’ll need to create a Page instead. If you’re building a Facebook Page just to check one more thing off the branding to-do list, think again. Before you try tracking your ROI, you need to set goals. To begin building your buyer persona, interview a diverse mix of customers, prospects, and referrals to gauge their background knowledge of your industry, their biggest challenges, their ultimate goals, and what resources they rely on to learn and develop their skills. However, there are some findings that may be a good starting place for your business; for instance, Thursdays and Fridays from 1pm to 3pm have been found to be more active times on Facebook for businesses. Before you create an ad, you need to choose an objective. “Audience Insights” is located under"All Tools" >“Plan”. By Goal. It’s available to any Facebook user, but is particularly appealing to brands who want to capture the culture of their company and form authentic relationships with their followers. This could be particularly important for businesses in ecommerce or online services looking to build trust with potential customers and initiate transactions online. To create one, click “+ Add a Button” below your cover photo. In this section, you’ll select the format, media, text, and links to create one or multiple ads. You’ll also be given the option to save the video to your camera roll so you have a copy for safekeeping. Help businesses and agencies manage Facebook Pages, ad accounts and apps in one place. 85 Startup Resources You Should Know About, Free SBA Course on Writing a Business Plan, Using Your Elevator Pitch To Build Your Business Strategy, From The Trenches - Real Stories, Real Pitches, Practical Market Research Resources for Entrepreneurs. For video content, this is where you can find more in-depth metrics, including 10-second views, and average watch time. Grow your business tapping into those passions by marketing on Instagram. Key performance indicators could include views, engagement, lead generation, or a combination. Here are the steps you’ll need to go through before we move into the finer details of your Facebook marketing strategy. Solutions. Facebook provides 11 to pick from, broken into three categories: awareness, consideration, and conversion. Learn how to build your brand, find new customers online and create frictionless shopping experiences. Facebook Business Extension Available Versions Facebook Business Extension, v1 (Legacy) This version was previously referred to as Facebook Business Extension, 2.5. Facebook isn’t new, and neither is the idea that every business needs a Facebook presence. Try going with an abstract image or pattern to catch the eye, or a landscape shot with your product as the focal point. Facebook marketing without a plan for tracking and measuring results will result in a lot of guesswork, and, ultimately, underperformance. In the end, the closed loop reporting provided by a marketing automation software will help you know which social media posts are actually impacting the bottom line of the business — in leads and customers. I Went on Vacation and Increased Our Facebook Traffic by 300%. “Page Views” helps you figure out how people got to your Page and where they go once they arrive. If you’ve done any sort of social media marketing before, you understand the necessity of keeping image sizes handy. Generally speaking, the common consensus seems to be that Facebook ads are a fairly expensive means of advertising and that an effective Facebook marketing strategy is, realistically, fine without them. The key is not to annoy the Twitter or LinkedIn audience you’ve worked so hard to build. Skills and Training Online Learning Courses Certification Programs Webinars Guides and Resources Ads Guide COVID-19 Resources Safety and Integrity Social Impact Find a Marketing Partner. Companies with less than 10,000 followers that posted more than 60 times a month received 60% fewer clicks per post than those who posted five times or fewer. If you don’t upload an image that is already square, you’ll be prompted to crop. As there are so many free ways to expand your audience and use Facebook to market your business, paying for advertising on Facebook should be fairly low on your priority list. If the long-term effects of a poor engagement rate aren’t enough to scare you, remember that Facebook has a team that watches out for this sort of suspicious behavior. Manage and plan your social media content, Increase your social following and brand awareness, Understand your competitive market and tailor your ad strategy, When you begin advertising on Facebook, you might feel like there’s a, Unfortunately, the overwhelming nature of, a lot has changed since Facebook first entered the marketing scene, social media platforms you market through, In an interview, HubSpot's Founder and CEO Brian Halligan, marketers to create and distribute quality content, we get into publishing content and boosting posts with advertising, Facebook Page an identity is adding a profile picture, the algorithm looks specifically at engagement rates, Crystal King, Social Media Professor for HubSpot Academy, We’ll cover Facebook advertising in the final section of this guide, Free Social Media Content Calendar Template, 47% of people are interested in buying items from a bot, in an interview, HubSpot Founder and CTO Dharmesh Shah, Subscribe to HubSpot on Facebook Messenger, Timeline image: 1200 x 630 (The ratio is more important than the size. You’ve given your Page personality with images and copy, you’ve brainstormed creative ways to gain likes, and you’ve crafted a content strategy that appeals to your target audience. Facebook Business Extension, v2. To schedule a post on Facebook, start by creating a post in the white box at the top of your Page’s timeline. From the perspective of the customer, bots make the shopping and customer support processes much smoother, eliminating the need to scroll through pages and pages of product choices or talk on the phone with a customer service rep. Your brand’s tone of voice is equally important—if not more so—when it comes to your social media presence. Can a Facebook Contest Help You Grow Your Business? As we mentioned in the previous section, take the time to thoughtfully fill out the “About” section of your Page. Thankfully, Facebook has built out a comprehensive Page Insights tool to help you analyze your Page as a whole and drill down on specific posts. Then, take a look at your competitors. Insights and Inspiration Facebook IQ Marketing Insights Business News Case Studies Video Events and Collaboration Events Creative Hub Education and Resources Skills and Training Online Learning Courses Certification Programs Webinars Guides and Resources Ads Guide COVID-19 Resources Safety and Integrity Social Impact Find a Marketing Partner Ressources liées à la COVID-19 Gestionnaire de publicités Business Manager Spécifications des publicités Secteurs Facebook pour les petites entreprises Partenaires marketing Facebook Facebook pour les agences Partenaires médiatiques Facebook Facebook pour les développeurs Facebook pour les créateurs Facebook Analytics That way, if your cover photo highlights a new parka, they can seamlessly jump to your winter product line to buy. You can also automate the creation of ad accounts. Facebook for Business gives you the latest news, advertising tips, best practices and case studies for using Facebook to meet your business goals. However, the issue lies in where these likes actually come from. To determine your Facebook audience, take a step backward and evaluate the buyer personas of your marketing strategy at large. To find the Ads Manager from Facebook, go to your homepage and find "Ads Manager" from the left-hand menu. Fans would be understandably thrown off. In the same way, you can talk with a bot to change a shipping address or receive breaking news updates. For example, you could choose to get a notification every time there is activity or just get one notification every 12 to 24 hours. If you’ve used Facebook’s advertising tools before, you can select a saved audience here. We’ll come back to paid advertising later on in this guide as well. Please make sure ask for Business Manager Owned Normal Credit Line. To post on your Facebook Page, look for the white box below your cover photo that says “Write something …” and simply begin typing. For the cover photo, choose an image of your store, products, or one from a current marketing … Employees in departments like sales, customer service, or HR who consistently email people outside your business are often a great fit. Business Manager API's help manage multiple ad account assets and permissions. Click "Next" and choose a link for the CTA to lead to, such as your homepage, Messenger, a landing page, or a video. When it comes to Facebook marketing, posting content is the core function of the job. Making the Most of Your Facebook Business Page. The 360-degree video experience works best on mobile, as viewers are able to tilt and turn their phone to reveal video content all around them. Based on the Marketing Expert’s input, we ran a 45-day campaign where we had a 61% increase in paying subscribers from our Facebook ad campaign.” Ebin Barnett Co-founder, Intention Inspired “When I was offered the chance to speak with a Marketing Expert, I didn’t think twice. Keep your Page’s unique URLs handy. Then, place your order. How to Use Facebook for Business Marketing | Facebook for Business. Below, we’ll walk through the steps to get started with Facebook advertising, making sure you’re producing the right ad at the right time. “The Facebook Marketing Expert was quick, efficient and laid out a road map for success. Get the best from your Facebook Ads with our training courses. It was created to help advertisers target their ads better, but it’s also a great tool for social media managers and content creators to determine the type of content their audience is looking for. Just as knowing your existing customers helps you tailor your content to suit their tastes, creating a persona based on your ideal customer will help you create focused, targeted content that feels cohesive and unified. How to Create an Engaging Facebook Ad Campaign, What research you should do before you get started, How to create a Facebook Page for your business, How to track whether or not your marketing campaign is successful, During this step, you’ll also select your unique domain (note that this can only be changed once! Facebook Marketing Partners offer a broad range of solutions to help you advertise your business, sell your products and engage with customers more effectively. This would be a good post to consider boosting with paid advertising. Here are some additional resources that will help you create great content for Facebook: If you’ve read any of our resources on branding, you’ll know that creating a brand tone of voice is essential. 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